The video game is now a ubiquitous part of American pop culture. Pinball, however, is still much cooler. Though there’s been a lot of consolidation in the pinball industry in recent years, the quality of modern games keeps improving. This is due, in part, to improvements in technology–though not at the expense of first rate playfield design. Pinball went through a few lean years during the early years of the video boom, when designers tried to cram as much stuff onto the playfield as possible, perhaps feeling the clutter was needed to replicate the video game experience. In recent years, however, designers appear to have concluded–and rightly so–that pinball cannot be a video game, nor should it want to be.